FORUMCON CHICAGO 2011

Performance Marketing from an Advertiser's Perspective

Speaker: JJ McCarthy, Director, eBay Partner Network
Format: Presentation

Financing & Exit Opportunities for Forum Companies

Speaker: Jeremy Liew, Managing Director, Lightspeed Venture Partners
Format: Fireside Chat

Real-Time Content Marketing

Speaker: Tyler Tanaka, VP, Business Development, PostRelease
Format: Presentation

Content marketing continues to gain momentum.  In this presentation Tyler Tanaka, VP of Business Development at PostRelease, will discuss why brands and agencies are gravitating towards content marketing, and the content marketing tactics you can leverage to help grow your own community and it's brand. 

3 Users Walk Into a Bar

Speaker: Dan Gill, Co-Founder & CEO, Huddler
Format: Presentation

Three users walk into a bar: search visitors, n00bs and power users.  In this presentation Dan Gill, Co-Founder & CEO of Huddler, discusses how to think about the user experience in each of these scenarios and how to think about monetization when it comes to each of your sites' unique audiences. 

Making your Forum Mobile

Speaker: Winter Wong, Founder, Tapatalk
Format: Presentation

Maximizing Revenue Using Affiliate Marketing

Format: Panel Discussion
More than likely you are already doing the obvious when it comes to monetizing your forum (running banner ads and perhaps Google AdSense).  Intuitively, these kinds of ad models are easy to easy understand.  They "sell" pieces of white space on your site.

In this panel, we'll discuss one of the more technically difficult and often misunderstood monetization options available to forum owners: affiliate marketing.  Four experts in the affiliate marketing space will discuss best practices and answer your questions.

Buying & Selling Forums

Format: Panel Discussion
Have you ever thought about buying (or selling) a forum?  Four experts provide a crash course in this panel discussion.  Learn the ins and outs of the process and hear stories of how others have successfully navigated the process themselves.

Future of Forums: The 1 & 5 Year Outlook

Format: Panel Discussion
Many refer to forums as the "original social network" -- they were bringing individuals together en masse long before Facebook, MySpace or Twitter did.  In a space that has already covered so much ground, what's next?  In this panel four forum & community experts will discuss the trends they anticipate sticking, which will likely subside and the overall direction they see the forum space moving in.

The Affiliate Nexus Tax: A Closer Look

Format: Panel Discussion
As affiliate nexus taxes are being enacted in more states, online merchants and forum owners are increasingly facing a number of business challenges and difficult decisions.  In this panel discussion, experts on both sides of the issue weigh in on the key issues, and share how their respective companies are managing the issue.